The Brief:
Humanities and Social Sciences is one of the main Faculties at the University of Technology, Sydney. They offer various media-related courses which includes but not limited to: Journalism and Animation.
Before the rebranding happened, the faculty wanted a much stronger presence online and it was decided that developing a series of graphics/banners for their site would be a cost-effective way to do this.
Design Approach:
As with other faculties at UTS, the Faculty of Humanities and Social Sciences are assigned specific color to distinguish itself from the other faculties. In this case, they receive an orange-tint color.
The color of the faculty had to be taken into consideration when designing the banners. Apart from that, however, they allow complete freedom in visualizing the banners as long as it conveys a ‘digital look’.